Are you an aging business owner ready to cash out - but don't know how to get top dollar for your life's work?In this episode, a veteran business broker reveals the insider secrets you need to hear. Barry pulls back the curtain on running a home care franchise, from staffing challenges to innovative solutions. He also shares strategies for accurately valuing companies and negotiating the best possible deals. Plus, get hands-on marketing tips for both healthcare and brokerage businesses.From leveraging referral sources to educational content on TikTok, Barry has tried it all. Learn how to optimize your operations, boost profits, and land the biggest payday when it's time to sell. Discover the tricks that could make you thousands - straight from the broker who's made millions for his clients. Highlights:

00:00 Intro00:44 Caregivers on client’s address business04:27 Struggling to find good and reliable staff06:56 Foreign employees program09:11 Barry’s performance group11:00 The training period challenge13:57 Robb’s mastermind group15:31 Maintaining the business, billings, and rates20:07 Marketing and referral sources23:04 Problems with Medicare and Medicaid27:29 Educational content on the website30:17 Fascinating work of Elon Musk32:30 The First Choice Brokers franchise34:53 Business valuation and acquisition40:46 What happens with an unsellable business45:57 Factors that determine if a business is sellable1:03:57 Marketing in the business brokerage industry1:06:59 Using TikTok for business brokerage and education1:11:53 Business brokerage and financial planning